Reebok and Allen Iverson Reboot the Question Sneaker With 3D Printing

The Question Returns, Printed in One Piece

Thirty years after Allen Iverson stepped onto the NBA court as the first overall pick and launched the Reebok Question, the sneaker is back. This version drops the leather, the stitching, and the laces entirely. The Reebok Question 96/26 is manufactured in a single piece using Zellerfeld's footwear 3D printing technology, and it goes on sale August 25 at 12pm EST through the Zellerfeld platform.

What 3D Printing Changes Here

The original Question borrowed its visual signature from Reebok's Hexalite technology, an aerospace-inspired hexagonal structure built for impact absorption. The two oval pods above the sole on the 1996 shoe were functional. On the 3D printed version, those pods survive as an aesthetic callback. The entire upper is one monochromatic TPU part with variable internal density. Denser material sits in the toe and sole for structure. Less dense zones in the tongue and sides keep the shoe flexible.

That single-material, single-part approach removes glue, stitching, and the assembly steps that normally sit between design and finished product. Zellerfeld prints the whole shoe as one component.

Design Details

The Vector logo stays centered on the midfoot, just above the two pods, preserving the original's most recognizable detail. The new version goes monochromatic rather than the red-on-white contrast of the 1996 release. Two colorways are confirmed: white and purple. It is a slip-on design with no laces.

Why This Matters for 3D Printing

Zellerfeld's partnership list is expanding fast. The company has already launched 3D printed models with Nike, Baron Davis's OverDose brand, and Havaianas. The Reebok Question adds a licensed retro sneaker with genuine name recognition to that roster. For Reebok, the move is a low-risk way to reissue an icon without re-tooling a traditional factory line. For Zellerfeld, each high-profile collaboration validates the on-demand production model it is trying to build.

This is not the first 3D printed basketball shoe, but it is one of the few that lands with an actual retail story and an NBA legend's name attached. The direct-to-consumer release through Zellerfeld also bypasses the usual wholesale markups, which is worth watching if the model scales.