Reebok and Zellerfeld 3D-Print the Iverson Question 96/26 Sneaker

Reebok has brought back Allen Iverson's iconic 1996 Question sneaker, but this version does not come from a traditional factory. The new Question 96/26 is a single-piece 3D-printed shoe built by Zellerfeld, the same company that has worked with Nike, Baron Davis, and Havaianas on 3D-printed footwear.

The remake uses a single-piece TPU construction printed in one go. That is a big deal because most 3D-printed shoes today are still prototypes or limited-run concepts. Zellerfeld's process tunes the material density in different zones so the shoe has cushioning where you need it and structure where you need support. There are no glue lines, no assembly steps, and no conventional upper.

Iverson's original Question low became a cultural staple in the late 1990s. The 96/26 keeps the silhouette recognizable while replacing the leather and mesh with a fully synthetic, printable material. Reebok is marketing it as both a retro release and a proof of concept for what footwear manufacturing could become.

This fits a broader pattern. Zellerfeld operates a marketplace and on-demand production service for footwear designers, and its work with major brands is accelerating. Nike recently patented a process for 3D printing a sole directly onto a 3D-printed fabric upper, and that patent came out of a collaboration with Zellerfeld. The Question 96/26 shows that 3D printing is no longer just for prototyping midsoles. It is becoming the main manufacturing method for the entire shoe.

Why this matters

Single-piece 3D-printed shoes cut material waste and skip the need for multiple suppliers, molds, and assembly lines. For a brand like Reebok, the lower overhead and faster iteration cycle are appealing. For buyers, the shoe is a collector's item with a real manufacturing story behind it, not just a retro reissue with new colors.

The Question 96/26 is available now through Zellerfeld and select Reebok channels. Price and availability vary by region, but the limited run nature means it will sell out quickly.