Wigglitz 3D Prints Its First Licensed Toys With Winx Club Characters

A fairy-sized production sprint

ZB Designs, the Utah company behind the Wigglitz line of articulated collectibles, has signed its first entertainment licensing partnership. The deal brings the six core fairies from Rainbow S.p.A.'s Winx Club animated series into the Wigglitz universe: Bloom, Stella, Flora, Aisha, Musa, and Tecna. The announcement landed in mid-August, but the real story is how fast the team turned a licensing call into shelves.

According to VoxelMatters, ZB Designs had its first conversation with Rainbow on June 5 and had physical Winx Club figures ready for a launch event on July 28. That is roughly seven weeks from phone call to shippable product, a timeline that would be difficult to match with traditional injection molding and impossible for a small toy maker without deep manufacturing ties.

How a print farm became a toy factory

Wigglitz operates one of the largest desktop 3D print farms in the US out of Ogden, Utah. The setup is built around a fleet of Bambu Lab P1S printers. VoxelMatters reported in January that Wigglitz retail sales topped $18 million in 2025, with the brand moving from fewer than five stores to thousands of retail locations nationwide. A distribution deal with Moose Toys helped place Wigglitz in retailers including Target.

That growth is the reason this Winx Club deal matters beyond fan nostalgia. Articulated, 3D-printed fidget collectibles started as a Kickstarter-friendly novelty. Wigglitz is now showing that the same production model can handle a licensed entertainment property at mass-market scale, with a multi-character pre-order pack already live on the company's site.

Toys are the next test for production additive

For years, startups have tried to bring 3D printing into mainstream toy manufacturing and failed. The economics were too high, the output too slow, and the surface quality too rough for store shelves. What changed is the cost and speed of modern print farms. A facility running hundreds or thousands of tuned desktop machines can now compete on per-part cost for the right kinds of products.

Wigglitz is not claiming it will displace Hasbro or Mattel. It is claiming there is now room for a new category of toy company: one that designs digitally, prints on demand, and refreshes lines faster than traditional tooling cycles allow. If that model holds, the Winx Club deal will look less like a novelty and more like a template.